Effect of Performance Expectations, Effort Expectations, Social Influence, and Facilitation Conditions on Behavioral Intentions in Sharia Entrepreneurship

This study aims to analyse the fowners that influence implementation of AIS in MSMEs Makassar City using UTAUT model. The data used is primary data. sample collection technique purposive sampling method was 75 respondents. Analysis SEM-SmartPLS. study's results prove performance expectancy, effort social influence, and facilitating conditions significantly affect behavioural intentions. These can be a consideration for MSME players improving information technology develop business strategy